Music Marketing 101

Code: MusMrk Duration: 4 Weeks Start: Every Month Level: Beginner

Music Marketing Course

Course Description

If its music marketing skills you need to accelerate your music career then this Music Marketing 101 course provides a perfect platform for artists, producers and engineers wanting to develop a marketing strategy for the digital music environment. During the course participants acquire the skills to complete their own marketing plan. You will learn about the latest music industry trends, how to develop the music ‘product’ including brand and image strategies as well as A & R skills. You will learn how to use the latest tools of music promotion to increase sales, how to use the internet effectively to promote and distribute music, how to generate publicity and much more. This course offers a simple and practical introduction to marketing and promotion and is full of strategies and techniques that can be used to get your music out there in this rapidly changing digital music market place.

Course Prerequisites

None

Course Aims

• To provide practical skills for you to market and promote your music on a global level
• You will be up to date on the latest digital music industry trends
• You will develop skills and knowledge of the latest music promotional tools used by record companies all over the world
• You will understand how to complete a music marketing plan to support your own music aspirations
• You will understand the importance of developing a community and fanbase around their musical expression and will discover the marketing tools that can be used to do this

Course Topics

• Latest music industry trends and statistical overview, Key Players, Core Marketing Concepts, Market research strategies, role of music marketing plans
• Target marketing, goal setting, developing objectives, developing the music product, image development, branding and positioning strategies
• Music Promotion – publicity techniques, press kits, advertising, radio promotion, video, Word of mouth, sales promotions
• Direct marketing, Online promotion
• Pricing and distributing music products
• Putting it all together, writing, actioning and monitoring the marketing plan

Course Outcomes

• Understand and apply basic marketing concepts to the development of music marketing strategies.
• Understand the role of market research in developing marketing strategies and be able to collect and analyse information relating to the external and internal music industry environment.
• Prepare an industry standard professional music marketing plan.
• Understand how to develop the product brand and promote this using a combination of promotional strategies including publicity, internet, social media, radio, advertising, direct marketing, music videos, sales promotion and sales techniques

Required Resources

None

"Thanks for all your help, I have thoroughly enjoyed the course and anticipate perhaps studying with SAE again in the future - From Natalie Spa.

"I'm implementing a lot from the course right now, this month I will see how much result there will be. Things look promising ! I keep you posted." - Niels de Leeuw