Music Marketing 101

Course Information

Fees: € 375,- (approx: US$ 477,- or £ 299,-, other currencies)

Course Language: English English

Learning Advisor: Juan Cruz Masotta

Duration: 4 Weeks

Level: 101 Beginner

Learning Advisor: Juan Cruz Masotta

Juan is a composer, producer and performer that works actively in New York City's music scene. Argentinean by birth, he has been living now almost fifteen years in the US dedicated to a plethora of musical enterprises.

As a composer for film and TV, Juan's music has been broadcasted over 50 countries including Germany, Brazil, Mexico, Venezuela, Argentina, China, Czech

Yes, i'd like to enroll I need more information

Course Description

The number of digital portals currently available for music promotion increases on a daily basis. Social media tools provided by Facebook, Linkedin and Sound Cloud, to name but a few, can become a very effective marketing machine when used correctly. Determining how to reach your target audience and encouraging them to do the marketing work for you should be your goal in such an environment. But understanding how these open platforms work and which to choose is a time consuming task. To do this effectively it is important to have a basic understanding of music marketing on a broader scale.

Music Marketing Course Topics Include:

Music industry trends
Marketing concepts and maketing strategies
Pricing and distribution
Marketing your music through social media
Direct marketing through online media

The Music Marketing 101 course provides a perfect platform for artists, producers and engineers wanting to develop a marketing strategy for the digital music environment. Our students learn to appreciate the latest music industry trends. Topics like branding and image strategies are also considered, alongside tradition A&R skills. Acquiring a sensitivity for these topics will help the student create a plan to develop his or her music ‘product’. Understanding how to use the internet to effectively promote and distribute music, along with generating publicity are an essential part of the course. During the course participants acquire the skills to complete their own marketing plan.

This course offers a simple and practical introduction to marketing and promotion and is full of strategies and techniques that can be used to get your music out there in this rapidly changing digital music market place.

Prerequisites
Aims
Topics
Outcomes
Resources
Testimonials

None

You will understand how to complete a music marketing plan to support your own music aspirations
You will understand the importance of developing a community and fanbase around their musical expression and will discover the marketing tools that can be used to do this
To provide the practical skills to market and promote your music on a global level
You will be up to date on the latest digital music industry trends
You will develop skills and knowledge of the latest music promotional tools used by record companies all over the world

Latest music industry trends and statistical overview, Key Players, Core Marketing Concepts, Market research strategies, role of music marketing plans
Target marketing, goal setting, developing objectives, developing the music product, image development, branding and positioning strategies
Music Promotion – publicity techniques, press kits, advertising, radio promotion, video, Word of mouth, sales promotions
Direct marketing, Online promotion
Pricing and distributing music products
Putting it all together, writing, actioning and monitoring the marketing plan

Understand and apply basic marketing concepts to the development of music marketing strategies.
Understand the role of market research in developing marketing strategies and be able to collect and analyse information relating to the external and internal music industry environment.
Prepare an industry standard professional music marketing plan.
Understand how to develop the product brand and promote this using a combination of promotional strategies including publicity, internet, social media, radio, advertising, direct marketing, music videos, sales promotion and sales techniques.

None

"Thanks for all your help, I have thoroughly enjoyed the course and anticipate perhaps studying with SAE again in the future - From Natalie Spa.

"I'm implementing a lot from the course right now, this month I will see how much result there will be. Things look promising ! I keep you posted." - Niels de Leeuw

"I am really enjoying the course It has made me focus on all the things i have learnt over my years in marketing, consolidate and adapt them for my new career in music I have found some very useful new approaches and delivery methods and it has been really satisfying" - Suzie Barratt-Crane